Canadian Centre for Food Integrity announces inaugural board members and elects new Chair

Potatoes in Canada
July 21, 2017
By Potatoes in Canada
The new Canadian Centre for Food Integrity (CCFI) elected inaugural board members from across Canada recently to build its mandate to help Canada’s food system earn trust. CCFI does this by providing a support service to assist Canada’s agri-food sector by coordinating consumer research, resources, dialogue, and training.

The new CCFI board has named its first six directors, from west to east: Dave Eto (Naturally Splendid, B.C.), Kim McConnell (AdFarm, Alta.), Adele Buettner (AgriBiz Communications Corp, Sask.), Gwen Paddock (Royal Bank, Ont.), Sylvie Cloutier (Conseil De La Transformation Alimentaire Du Quebec CTAQ, Que.), and Mary Robinson (potato farmer, P.E.I.). Three former Farm & Food Care Canada directors (Bruce Christie, Carolynne Griffith and Ian McKillop) are also members of the inaugural board but will be transitioning as additional directors are added to the board over the next few months.

The board is a key step in the development of a solid business model for CCFI, with a smaller, skills-based and governance-focused group of directors. The CCFI leadership model will also include a larger Advisory Council with representation from many sectors, partners, NGOs, academia and government to provide insights and strategic thinking to the board and staff team. Development of the Advisory Council is now underway.

Crystal Mackay will assume the role as President of the Canadian Centre for Food Integrity.

Kim McConnell was elected the Chair of the Canadian Centre for Food Integrity. “There is both a need and a strong desire for a coalition approach and shared investment model for more effectively earning trust in Canadian food and farming for the future,” McConnell said in a press release. “We are ready to get to work and deliver on CCFI’s important mandate to help support our many partners and the Canadian food system to earn trust.”

Find out more and help build the momentum for earning public trust in food and farming in Canada by attending the upcoming Canadian CFI Public Trust Summit ‘Tackling Transparency – The Truth about Trust’ in Calgary on September 18-20, 2017. Register today at foodintegrity.ca

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