P.E.I. potato board unveils new ad campaign

Press release - PEI Potatoes
November 21, 2017
By Press release - PEI Potatoes
PEI Potatoes: It Takes an Island PEI Potatoes
P.E.I. potato board unveils new ad campaign
PEI Potatoes
The PEI Potato Industry has released a 30 second commercial highlighting the industry. The farmers from the Island are proud of what they do and want to showcase the positive work.

The project was filmed over the summer and early fall on different farms and field locations all over Prince Edward Island. It was directed and produced by Furrow Creative in Charlottetown PEI. The video features Island potato farmers and their families doing what they do best – growing the best quality potatoes in the world.

"We have so much to be proud of and thankful for in our potato industry here on PEI. It's the backbone of our economy, it's a major part of our culture and PEI wouldn't be the same without it." says Rodney Dingwell, Chairman of the PEI Potato Board.

The video will air primarily on local television with a digital campaign airing in the Ontario and Atlantic Canadian markets.

So what does it take to grow a quality potato? For the PEI Potato industry, it takes an Island! For more information, visit: https://www.peipotato.org/

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