Traits and Genetics
Expanding the Canadian potato market
More Growing Forward 2 funding has been put in place to help expand markets for Canadian potatoes.
The project, funded under the AgriMarketing Program, provides the Canadian Horticultural Council with up to $274,714 to help grow foreign and domestic markets for Canadian potatoes through trade shows, targeted advertising, incoming missions, market research and development, and product promotion.
This investment is part of the federal government's plan to help Canadian farmers expand markets at home and abroad. Canadian potato exports are currently $1.6 billion dollars annually.